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Showing posts with the label CRITICAL APROCHES OF MASS COMMUNICATIONS

CRITICAL APROCHES OF MASS COMMUNICATIONS

FRANKFERT SCHOOL OF THOUGHT In contemporary usage, the term Cultural Marxism is an antisemitic conspiracy theory that the Frankfurt School is part of a continual academic and intellectual effort to undermine and destroy Western culture. The Frankfurt School refers to a collection of scholars known for developing critical theory and popularizing the dialectical method of learning by interrogating society's contradictions and is most closely associated with the work of Max Horkheimer, Theodor W. Adorno, Erich Fromm, and Herbert Marcuse. It was not a school, in the physical sense, but rather a school of thought associated with some scholars at the Institute for Social Research at the University of Frankfurt in Germany. One of the core concerns of the scholars of the Frankfurt School, especially Horkheimer, Adorno, Benjamin, and Marcuse, was the rise of what Horkheimer and Adorno initially called "mass culture" (in Dialectic of Enlightenment). This phrase refers to the way t...