Friday, July 7, 2023

What's the difference between authoritarian theory and Soviet communist theory of mass communication as mentioned in Four Theories of Press?

The authoritarian theory and the Soviet communist theory of mass communication are two of the four normative theories of the press proposed by Siebert, Peterson and Schramm in their book Four Theories of the Press (1956). These theories describe how the press should operate in different political systems and how they relate to the government, the society and the public.

The authoritarian theory is based on the idea that the press should serve the interests of the government or a ruling elite. The press is subject to censorship and control by the authorities, who can punish or suppress any dissenting or critical views. The press has no freedom or autonomy, and its main function is to support the status quo and maintain social order. The authoritarian theory originated in 17th century England and was prevalent in Nazi Germany, Fascist Italy and other totalitarian regimes.

The Soviet communist theory is based on the idea that the press should serve the interests of the working class and the communist party. The press is owned or controlled by the state, which determines its policies and objectives. The press has no freedom or autonomy, and its main function is to educate, mobilize and indoctrinate the masses in accordance with the Marxist-Leninist ideology. The Soviet communist theory emerged in 20th century Russia and was adopted by other communist countries such as China, Cuba and North Korea.

The main difference between the authoritarian theory and the Soviet communist theory is that the former is based on a conservative and reactionary worldview, while the latter is based on a revolutionary and progressive worldview. The authoritarian theory aims to preserve the existing social structure and values, while the Soviet communist theory aims to transform them. The authoritarian theory views the public as passive and ignorant, while the Soviet communist theory views them as active and enlightened. The authoritarian theory denies any feedback or participation from the public, while the Soviet communist theory allows some feedback or participation within certain limits.
For inquiry

Impact of Bollywood in Indian Society

:

# Impact of Bollywood in Indian Society

Bollywood is the popular name for the Hindi film industry based in Mumbai, India. Bollywood is one of the largest and most influential film industries in the world, producing over 1,000 films per year and reaching a global audience of billions. Bollywood movies are known for their colorful costumes, elaborate song and dance sequences, melodramatic plots, and star-studded casts.

Bollywood movies have a significant impact on Indian society, as they reflect, shape, and challenge various aspects of Indian culture, politics, economy, and identity. Some of the key impacts of Bollywood movies on Indian society are:

- **Influence on Social Norms**: Bollywood movies have the power to shape societal attitudes and norms. They often portray idealized or aspirational versions of romance, family, friendship, morality, patriotism, etc. They also expose the audience to different lifestyles, cultures, values, and issues. For example, Bollywood movies have popularized love marriages over arranged marriages, urban over rural settings, western over traditional clothing, etc. They have also addressed social issues such as caste discrimination, communal violence, gender inequality, corruption, terrorism, etc.
- **Cultural Values Promotion**: Bollywood movies often celebrate and showcase Indian cultural values, traditions, and heritage. They promote a sense of national pride and unity among Indians of diverse backgrounds and regions. They also introduce and popularize Indian culture to the world through their music, dance, language, cuisine, art, etc. For example, Bollywood movies have popularized Indian classical music and dance forms such as Kathak, Bharatanatyam, Qawwali, etc. They have also introduced Indian festivals such as Diwali, Holi, etc. to global audiences.
- **Addressing Social Issues**: Many Bollywood movies address important social issues and create awareness among the masses. They also inspire social change and activism by highlighting the problems and solutions faced by various sections of society. They also challenge stereotypes and prejudices by portraying diverse and realistic characters and stories. For example, Bollywood movies have tackled issues such as female foeticide (Matrubhoomi), child labor (Slumdog Millionaire), domestic violence (Provoked), homosexuality (Fire), disability (Taare Zameen Par), etc.
- **Economic Contribution**: Bollywood movies contribute significantly to the Indian economy by generating revenue, employment, tourism, and trade. Bollywood movies are a major source of entertainment and income for millions of Indians who work in various sectors related to film production and distribution. Bollywood movies also attract tourists from India and abroad who visit the locations where the movies are shot or where the stars live. Bollywood movies also boost the export of Indian goods and services such as music CDs,
DVDs,
clothes,
jewelry,
etc.
- **Identity Formation**: Bollywood movies play a role in shaping the identity of Indians both at home and abroad. They influence how Indians see themselves and how they are seen by others. They also provide a sense of belonging and connection to a larger community of Indians across the world. They also reflect the diversity and complexity of Indian society by representing various languages,
religions,
castes,
classes,
genders,
etc.

## Conclusion

Bollywood movies have a profound impact on Indian society by influencing various aspects of culture,
politics,
economy,
and identity. Bollywood movies are not only a source of entertainment but also a medium of communication,
education,
information,
and inspiration. Bollywood movies are a mirror of Indian society as well as a catalyst for social change.

For inquiry /suggestion plz comment below visit our political blog https://raiyaykidahi.blogspot.com #newmedia #masscommunication #newmedia #online journalism, #Masscommunicationtheories, #radiotvproduction, #printmedia #newsreportingandwriting, #masscommunicationresearch #pmra #pakistanimassmedia

EVOLUTION OF MEANS OF COMMUNICATION


# Evolution of Means of Communication

Communication is the process of exchanging information, ideas, feelings, emotions, and thoughts with others. Communication is essential for human interaction, socialization, learning, and development. Communication can be verbal or non-verbal, oral or written, formal or informal, and direct or indirect.

The means of communication are the tools or devices that enable people to communicate with each other. The means of communication have evolved over time, from primitive to modern, as humans have developed new technologies and adapted to changing environments and needs.

## Primitive Means of Communication

The primitive means of communication are the earliest and simplest forms of communication that humans used. They include:

- **Cave paintings**:

 The oldest form of symbols used for communication. Cave paintings are drawings or paintings on the walls or ceilings of caves that depict animals, humans, scenes, or events. They date back to the Paleolithic era, about 40,000 years ago. Cave paintings are believed to have been used for religious, ritualistic, artistic, or educational purposes. Some examples of cave paintings are found in Lascaux in France, Altamira in Spain, and Bhimbetka in India.
- **Symbols**: 
Different signs and symbols used to deliver messages. Symbols are visual representations of objects, concepts, or ideas that convey meaning. Symbols can be natural or artificial, such as gestures, facial expressions, body language, smoke signals, flags, emblems, logos, icons, etc. Symbols can be used to communicate identity, affiliation, status, emotion, intention, direction, warning, etc.
- **Smoke signals**: 
Elements used to send messages over long distances. Smoke signals are columns of smoke produced by burning fire or materials that can be seen from afar. Smoke signals can be used to signal danger, distress, location, news, or greetings. Smoke signals were used by various ancient civilizations and cultures, such as the Chinese, the Greeks, the Romans, the Native Americans, etc.
- **Carrier pigeons**:
 Birds used to carry messages. Carrier pigeons are domesticated pigeons that have a great sense of direction and can fly long distances. Carrier pigeons can be trained to carry small pieces of paper or cloth with written messages attached to their legs or necks. Carrier pigeons were used for military, diplomatic, or personal communication since ancient times until the 20th century. Some famous carrier pigeons are Cher Ami, G.I. Joe, and Paddy.

## Modern Means of Communication

The modern means of communication are the advanced and sophisticated forms of communication that humans use today. They include:

- **Postal system**: Courier services that deliver letters and packages. The postal system is a network of postal offices, mail carriers, vehicles, and planes that transport and distribute mail from one place to another. The postal system dates back to ancient times when messengers delivered letters on foot or by horseback. The postal system developed over time with the invention of stamps, envelopes, postcards, mailboxes,
etc.
- **Newspapers**: 
Printed media that inform the public about news and events. Newspapers are publications that contain articles on current affairs,
politics,
economy,
sports,
entertainment,
culture,
etc.
Newspapers are usually issued daily or weekly and distributed by subscription or sale. Newspapers emerged in the 17th century with the invention of the printing press and became a mass medium in the 19th century with the expansion of literacy and transportation.
- **Radio**: 
Electronic media that broadcast sound and voice. Radio is a device that receives and transmits electromagnetic waves that carry audio signals. Radio can be used for communication,
entertainment,
education,
information,
etc.
Radio was invented in the late 19th century by various scientists such as Heinrich Hertz,
Guglielmo Marconi,
Nikola Tesla,
etc.
Radio became a popular medium in the 20th century with the development of radio stations,
programs,
genres,
etc.
- **Telegraph**:
 Device that transmit messages using electric signals and codes. Telegraph is a device that converts text messages into electric impulses that travel along wires or radio waves and are decoded by another device at the other end. Telegraph can be used for communication,
business,
military,
diplomacy,
etc.
Telegraph was invented in the early 19th century by various inventors such as Samuel Morse,
Charles Wheatstone,
William Cooke,
etc.
Telegraph revolutionized long-distance communication in the 19th and early 20th centuries with the creation of telegraph networks,
codes,
services,
etc.
- **Telephone**:
 Device that transmit voice using electric signals and wires or wireless technology. Telephone is a device that converts sound waves into electric impulses that travel along wires or radio waves and are converted back into sound waves by another device at the other end. Telephone can be used for communication,
business,
personal,
emergency,
etc.
Telephone was invented in the late 19th century by various inventors such as Alexander Graham Bell,
Elisha Gray,
Antonio Meucci,
etc.
Telephone became a widespread medium in the 20th century with the development of telephone lines,
exchanges,
networks,
services,
etc.
- **Television**: 
Electronic media that broadcast images and sound. Television is a device that receives and displays electromagnetic waves that carry video and audio signals. Television can be used for communication,
entertainment,
education,
information,
etc.
Television was invented in the early 20th century by various inventors such as John Logie Baird,
Philo Farnsworth,
Vladimir Zworykin,
etc.
Television became a dominant medium in the second half of the 20th century with the advancement of television technology,
channels,
programs,
genres,
etc.
- **Internet**:
 Global network of computers and devices that exchange data and information. Internet is a system of interconnected networks that use standardized protocols to communicate and share information. Internet can be used for communication, entertainment, education, information, business, etc. Internet was invented in the late 20th century by various researchers and organizations such as ARPANET, Tim Berners-Lee, Vint Cerf, etc. Internet became a universal medium in the 21st century with the proliferation of internet services, applications, platforms, etc.
- **Video calls**: 
Technology that enable real-time audiovisual communication. Video calls are a form of communication that use internet or cellular networks to transmit and receive video and audio signals. Video calls can be used for communication, business, personal, education, etc. Video calls were invented in the late 20th century by various companies and organizations such as AT&T, Skype, Apple, etc. Video calls became a common medium in the 21st century with the improvement of video call technology, devices, software, etc.

## Conclusion

The means of communication have evolved over time, from primitive to modern, as humans have developed new technologies and adapted to changing environments and needs. The means of communication have enabled humans to communicate with each other across time and space, and to express their thoughts, feelings, emotions, and ideas. The means of communication have also influenced human culture, society, history, and development. The means of communication will continue to evolve in the future, as humans will seek new ways to communicate with each other and with the world.

For inquiry /suggestion plz comment below visit our political blog https://raiyaykidahi.blogspot.com

What's the difference between authoritarian theory and Soviet communist theory of mass communication as mentioned in Four Theories of Press?

The authoritarian theory and the Soviet communist theory of mass communication are two of the four normative theories of the press proposed ...