ORGANIZATION POLICIES

ORGANIZATION POLICY

Organization's policies and procedures to make employees understand the organization’s views and values on specific issues, and what will occur if they are not followed. Policies are general statements of how an organization want to behave and procedures define exactly how to do a task or perform step by step .A policy can be security related also and that can be used to identify risks and mitigate risks.

Policies and procedures are designed to influence and determine all major decisions and actions, and all activities take place within the boundaries set by them. Procedures are the specific methods employed to express policies in action in day-to-day operations of the organization



10 IMPORTANT POLICY POINTS FOR AN ORGANISATION

Following are the suggestive policy points for a media organization that is bound to create content for social media

ORGANIZATION NAME : TAFREEH

THIS ORGANIZATION WILL PRODUCE FUNNY VIDEOS,BLOG CONTEN,SHORT MORAL FILMS

Proposed Facilitative approach of management

Creative work needs peace of mind so any creative organization would prefer facilititative approach rather than authoritative as creative work need participation not just input so in order to ask and empower employees we need not to control or give commands but let them think creatively . So our organization will connect, engage and use proper process to guide

1:Recruitment Policy

To hire content creators ,producers, directors and managers we will use separate procedures to recruit. They will be judged according to their fields

Careful selection of workers based primarily on technical qualifications there would be a test for content creators a piece of their write ups we will ask demo ,video presentation for directors actors of their previous work etc

This point is derived from Bureaucratic management where flow chart, Job description and specific guidelines for promotion and advancement would be clearly elaborated



2:Training policy

As we need trained workers in order to do their job perfectly organization will conduct sessions ,trainings to enhance the workers ability and also to improve the productivity

This point is taken from theory Z which emphasizes employ participation and individual development as key components of organizational growth, interpersonal relations between workers and managers are also stressed in theory z

3: Wages, bonuses and Performance Recognitions Policy

Everyone works to earn a living so this organization will not only give proper wages according to the prescribed government policy but in order to keep the employees loyal and happy with the organization performance recognition gifts and passes would also be given by the organization

As Abraham Maslow hierarchy of needs states that workers work for their self esteem and recognition from others as well as they desire to become what one is capable of being. So recognitions can make them work with all their heart while enjoying leads to better production

4: Promotions policy

Every one wants to get a higher position so we need to make a policy for it so that workers can make an effort to maximize their potential but in order to give them equal opportunities management will identify the goals for each individual and share these goals and expectations with each unit and employee

This is derived from management effectiveness



5:Chain of Commands

As we are using participative approach strict command and control could not be followed so in order to give a proper hierarchy to this organization .Management will make key decisions and a strong sense of authority must be maintained

This point is also derived from theory Z

6:Annual Functions Policy

The company in order to engage both management and workers in a good relationship as well as to keep the loyal employees will annually arrange tea parties, dinners and events like Women day,Independence day etc so that they can interact and enjoy with each other

This point is also taken from theory Z which emphasizes employee participation and individual development as key components of organizational growth, interpersonal relations between workers and managers are also stressed in theory z

7: safety and leave policy

No one wants to work in a environment where he /she doenst feel safe and secure. The company will insure the employees with some good repute insurance company that make them feel secure and contended about their safety moreover there would be annual 15 days leave ,paid sick leaves up to six days also the employees will be given unpaid leaves as per their need

This point is taken from Hierarchy of needs.

8:Rotational work policy

People tends to change their mind while doing a routine work and become less efficient .so its better to change their positions also the nature of work, company will change their job nature on rotational basis by switching their departments for some time like 1month up to 8 months to help employee gain experience and explore their abilities

This point is taken from Administrative management that states management infrastructure must be flexible enough to accommodate to the changing circumstances

9:Retain theEmployee

As organization has invest its time and money over employee as it gave them training, insurance and other facilitations if a worker want to quit working with the organization try to retain the worker and never give a trained employee to other competitive organization.In order to retain organization can give them better salary package,promotion etc

This point is taken from another approach from System theory that is resource dependence perspective developed by Pfeffer and Salancik .which states “An organization’s survival is based on its utilization of resources,both internal and external

10: written agreements and mirror Rules and Regulations

Each and every policy and rule that is directly effecting the employee must be shared with him/her in proper document form.All the terms and conditions should be mentioned transparent and clear

This point is taken from Bureaucratic management which emphasis on clear policies and procedures.



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Hot and Cool media

WHAT IS HOT AND COOL MEDIA

Hot media is that which engages one sense completely. It demands little interaction from the user .Its a one way flow of communication where the receiver  receives a message from medium and bound to absorb it.This way the information flows and it all depends upon receiver to which extent he will be influenced  by the message while ,cool media is the media that involves several senses  with the interaction on the part of audience.

Cool media fosters involvement  of audience their particular reaction towards the message they received.

 

McLuhan said in Understanding Media, the Extension of Man, hot media do not leave so much to be filled in or completed by the audience and need low participation, while cool media are high in participation or completion by the audience. For example, radio is a kind of hot media because people don’t need to participate in radio and they just need auditory sense. Telephone is a kind of cool media because people need to speak and respond when using the telephone and that can be considered high participation. This is basically a distinction made by McLuhan between media such as print, photographs, radio, and movies (hot media) and media such as speech, cartoons, the telephone, and television (cool media). Hot media are ‘high definition’ because they are rich in sensory data. Cool media are ‘low definition’ because they provide less sensory data and consequently demand more participation or ‘completion’ by the audience (a useful mnemonic is to imagine that hot media are too hot to touch).

 

Note that McLuhan was not referring to the issue of the relative cognitive effort involved in the use of different media. Arguably, in McLuhan's terms, television has grown hotter since the 1960s as its technical picture quality has improved, so these terms are relative.

 

 Critics of McLuhan's concept have argued that it reifies the medium, underestimating differences within the same medium; the degree of audience engagement does not depend primarily on the medium itself (although its affordances may play a part), but on its content and the ways in which the medium is used on specific occasions within specific contexts.

 

 

 

CHARACTERISTICS OF HOT MEDIA

1:abundant information

2:more information

3:high resolution

4:low participation

5:spoon feeding in nature

CHARACTERISTICS OF COOL MEDIA

1:Limited rare information

2:stimulates several senses

3:high participation

 

HOT MEDIA VS COOL MEDIA

Hot media usually, but not always, provides complete involvement without considerable stimulus. For example, print occupies visual space, uses visual senses, but can immerse its reader. Hot media favor analytical precision, quantitative analysis and sequential ordering, as they are usually sequential, linear and logical. They emphasize one sense (for example, of sight or sound) over the others. For this reason, hot media also include radio, as well as film, the lecture and photography.

Cool media, on the other hand, are usually, but not always, those that provide little involvement with substantial stimulus. They require more active participation on the part of the user, including the perception of abstract patterning and simultaneous comprehension of all parts. Therefore, according to McLuhan cool media includes television, as well as seminars and cartoons. McLuhan describes the term "cool media" as emerging from jazz and popular music and, in this context, is used to mean "detached."

Mcluhan believes that hot media encourage people to be passive. Somehow he was right in saying as hot media doesn’t include the audience reaction for instance if there is picture posted in a newspaper and it offends a reader that particular news paper editor cant get his reaction whether he torn that paper into pieces or how much he was offended by it but if the same picture is posted on any cool medium like facebook or any social media   then definitely he can post his reaction through comment or anything.

PERSONAL OPINION

Mcluhan classified media decades ago so his interpretations needs to be judged and examined again in this era as world is turning into a global village. His other theory seem more authentic in today s perspectives  MEDIUM IS THE MESSAGE with the passage of time we are becoming more and more dependant of technology.There was a time where we only pass messages through letters then voice calls but not we are not only using video call facility to share the message but also we are able to use the virtual reality. So whatever is the message we are sharing to the massed highly dependant on the medium or mean we use. We cant share any virtual message to the people who don’t use latest technologies it doenst matter message is important or not. As far as hot and cool media mcluhan included tv in hot media category but we all know all the tv channels are using different social media platforms and live calls session so that they got reactions of audience frequently and through trps they are totally aware of people perceptions about the content either they are liking it or not similarly so called cool media for example if we consider the social media a cool media then it has to be hot as well as every social media can be controlled.  Media / news agencies /individual accounts not only counter the matrix through different legal and illegal means moreover they control the audience reactions through barring them from commenting the only thing you could do on socalled cool media but if we consider social media as a hot media then it doesn go with mcluhan definition of hot media as its not possible fully to control the flow of communication on social media so we can say there should be another category to define media the cozy media that includes both the characteristics of hot and co

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Importance and scope of Chinese language

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