THEORIES OF PRESS
THEORIES OF PRESS there are four normative theories 1: Authoritarian theory 2: liberation theory 3: Social Responsibility theory 4: Soviet media theory 1:Authoritarian Theory of Mass Communication It is a normative theory of mass communication where mass media is influenced and overpowered by power and authority in the nations. Media must respect what authorities want and work according to the wishes of the authorities though, not under direct control of the state or ruling classes. The press and media cannot work independently and their works are suspected to censorship. Concepts of Authoritarian Theory of Mass Communication Authoritarian theory is taken as a theory used by the dictatorship governments, but can also be seen in democratic as well as dictatorial nations. Here, the media cannot offend or go against the majority or dominant groups. Media must remain subordinate to the authorities in authoritarian theory. It is believed that s...