commercial vs non commercial radio
Although it might not be obvious to the casual listener, not all radio stations are created equal. There are two distinct kinds of radio stations: commercial radio and non-commercial radio. The differences between these two types of stations come down more than just formatting. Commercial Radio: Ratings Are #1 Commercial radio derives its operating budget from selling advertising. Since they attract those advertising dollars based on ratings, commercial radio stations need consistently large numbers of listeners. These ratings are used by the station to demonstrate to potential advertisers that buying a commercial spot on the station will reach a significant number of people and is a worthwhile investment. These numbers are also used to price advertising. The more listeners a station has, the more it can charge for ad spots and the more money it will have in its operating budget. Non-Commercial Radio: Fewer Ads, More Variety Non-commercial radio, also called non-comm for short, includ...