Hot and Cool media
WHAT IS HOT AND COOL MEDIA Hot media is that which engages one sense completely. It demands little interaction from the user .Its a one way flow of communication where the receiver receives a message from medium and bound to absorb it.This way the information flows and it all depends upon receiver to which extent he will be influenced by the message while , cool media is the media that involves several senses with the interaction on the part of audience. Cool media fosters involvement of audience their particular reaction towards the message they received. McLuhan said in Understanding Media, the Extension of Man , hot media do not leave so much to be filled in or completed by the audience and need low participation, while cool media are high in participation or completion by the audience. For example, radio is a kind of hot media because people don’t need to participate in radio and they just need auditory sense. Telephone is a kind o...