ROLE OF PERCEPTION IN MASS COMMUNICATION
ROLE OF PERCEPTION IN MASS COMMUNICATION perception is defined as the process by which we interpret sensory data. sensory data is transferred to the mind in the form of sensations through our five senses . The mind interprets based on our past experiences, culture , brought up and present feelings. The interpretations by mind converts the sensations into judgements which become perceptions. so basically its as follows SENSATIONS | | V JUDGEMENTS | | V PERCEPTIONS SENSATIONS: any information we get from our five senses. Definition of sensation. 1: a mental process (such as seeing, hearing, or smelling) resulting from the immediate external stimulation of a sense organ often as distinguished from a conscious awareness of the sensory process — compare perception. b : awareness (as of heat or pain) due to stimulation of a sense organ. Definitions of sensation - a physical feeling or perception resulting from something that happens...