Survey Research
SURVEY to ask (many people) a question or a series of questions in order to gather information about what most people do or think about something. A survey is used to know or get the opinions of a large group of people about a particular topic or issue. 5. STEPS IN CONDUCTING A SURVEY • ask a number of questions, all related to the issue, to find answers. • select a sample • administer the questions to each samples • analyze the responses of the samples • draw conclusions about the opinions of the sample • generalize to the population from which the sample was selected. 6. CHARACTERISTICS OF A SURVEY 1. Information is collected from a group of people 2. The main way in which the information is collected is through asking questions 3. Information is collected from a sample rather than from every member of the population. 11. STEPS IN CONDUCTIN G A SURVEY Steps in Conducting the Survey Method 12. 1. DEFINING THE PROBLEM What exactly do you want to know? We have to clearly define ...