INTRODUCTION TO MASS COMMUNICATION COURSE OUTLINE
INTRODUCTION TO MASS COMMUNICATION COURSE OUTLINE MIDTERM : 30 MARKS QUESTIONS : 2 FINAL :30 MARKS EVALUATIONS : 20 MARKS BASED ON ASSIGNMENTS AND QUIZ SYLLABUS 1: COMMUNICATION PROCESS AND ITS DIFFERENT FORMS 2: EVOLUTION OF MASS COMMUNICATION AND FUNCTIONS 3: MODELS IN COMMUNICATIONS 4: NORMATIVE THEORIES OF PRESS 5: ROLE OF PERCEPTION AND LANGUAGE COMMUNICATION 6: MAGIC BULLETS THEORY AND LIMITED EFFECT THEORY 7: ROLE OF OPINION LEADERS AND TWO STEP FOLLOW THEORY 8: MEDIA TECHNOLOGIES 9: DIMENSIONS OF MASS COMMUNICATIONS 1: PRINT MEDIA 2: ADVERTISING 3: PUBLIC RELATIONS 4: ELECTRONIC MEDIA 5: SOCIAL MEDIA 6: ONLINE JOURNALISM 7: DEVELOPMENT OF COMMUNICATION BOOKS DYNAMICS OF MASS COM /MEDIA IN DIGITAL AGE (DOMINICK R JOSEPH) 2: JEAN FOKART