INTRODUCTION TO MASS COMMUNICATION (COMMUNICATION AND ITS FORMS)
COMMUNICATION AND ITS FORMS The communication is basic human activity which enables human beings to exchange ideas with others in a meaning ful way . it is and activity which contributes towards the development of human personality. Casata (1979) has defined communication as simultaneous sharing and creating meanings through human symbolic action with the purpose of influencing audience George Herbert Mead (1934) said that humans are talked into humanity, which means that we gain personal identity by communicating with others. we see ourselves through the eyes of others. its is the communication with others . including our parents friends teachers romantic partners co workers class fellows and many others which has lasting effect on our personalities. through communication we develop our cognitive, effective and behavioural faculties Communication can be categorized into three basic types: (1) verbal communication, in which you listen to a person to understand their meaning;...