MassCom Digest: Notes, Theories & Media Trends

What are the duties, responsibilities & authority of online content producer? Content Producer Online producer , Online producers web  producers ," "publishers," " content producers ," or " online  editors." or online producer’s   are responsible for   any online content for   web channel or site ,They usually are   creators, editors and they arrange the text, video, audio, images and other materials is going to publish on a website. Key Responsibilities & Authorities 1: Basically content producers are responsible for the production of digital content for website so the Content producer will use different content management systems and writing methodologies to create constructive content, related to whatever the topic is and if its about online product and services he must   be aware of latest happenings of online market. 2: The Content producer has to work on content production ethics, netiquettes, business process analy...

Netiquette " refers to Internet etiquette. This simply means the use of good manners in online communication such as e-mail, forums, blogs, and social networking sites to name a few. It is  important  to use  netiquette  because communication online is non-verbal. Net Etiquette  are the rules that have developed as people have begun to communicate and interact on the  Internet . The following are some good  net etiquette  rules to follow: Before you join in a newsgroup or discussion board, always check that your questions are relevant to the group. Definition. Short for  network etiquette , the code of conduct regarding acceptable online behavior. Netiquette  is a combination of the words network and etiquette and is defined as a set of rules for acceptable online behavior. Similarly, online ethics focuses on the acceptable use of online resources in an online social environment. Netiquette is a combination of the words...

A gatekeeper is a person who controls access to something, for example via a city gate. In the late 20th century the term came into metaphorical use, referring to individuals who decide whether a given message will be distributed by a mass A news editor selects stories for publication based on his or her organization's specific criteria, e.g., importance and relevance to their readership. For example, a presidential resignation would be on the front page of a newspaper but likely not a celebritybreak-up (unless the paper was of the gossip variety). LEVELS OF GATE KEEPING  WHAT IS GATE KEEPING? Gate-keeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. Gate-keeping theory is the nexus between two inarguable facts: events occur everywhere all of the time and the news media cannot cover all of them. And so, when an event occurs, someone has to deci...

  Digital  describes electronic technology that generates, stores, and processes data in terms of two states:  positive and non-positive. What is Digital Information 1. Machine language; data stored in zeros and ones. 2. Information that is in digital, electronic form and is stored, manipulated, and displayed by computational tools.  Digital information is stored using a series of ones and zeros. Computers are digital machines because they can only read information as on or off -- 1 or 0. This method of computation, also known as the binary system, may seem rather simplistic, but can be used to represent incredible amounts of data. Digital technology is primarily used with new physical communications media, such as satellite and fiber optic transmission. A modem is used to convert the digital information in your computer to analog signals for your phone line and to convert analog phone signals to digital information for your computer. Digital data, in i...

CONSUMPTION PATTERNS  The process by which individuals identify, purchase and consume products and services to fit all their needs. OR  The combination of qualities, quantities, acts and tendencies characterizing a community or human group's use of resources for survival, comfort and enjoyment. THEY ARE OF TWO TYPES 1: LINEAR 2:NON LINEAR NON LINEAR => GRATIFICATION  => INTERACTIVITY INTERACTIVITY 1: PROVIDER TO CONSUMER  2: CONSUMER TO PROVIDER  3: A CONSUMER CAN ALSO BECOME A PROVIDER

Value of multimedia in online journalism *what is multimedia* Multimedia is basically using more than one medium at a single platform to pass on or convey a message to people. Online journalism : online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. Multimedia journalism is the practice of contemporary journalism that distributes news content either using two or more media formats via the Internet, or disseminating news report via multiple media platforms. .. The best definition of multimedia journalism is the process of combining text, images, sound, videos and graphics, to tell an interesting story. Is multimedia journalism the way forward? Traditionally, journalism was reporting through a single platform, with a single set of skills required, but multimedia journalism has changed that. It has the possibility to offer a multidimensional option when it comes to storytelling...

Credibility is a judgment that the audience makes about how believable the communicator is. And it's important because people often choose to respond to a persuasive message based not on the content but on their perception of the communicator Journalism and the news media are built on credibility. With the appearance of online news websites, journalism in the traditional news media gained a competitor in the news offer. How did mainstream journalists in the traditional news media react to the new key player on the media scene? They have a generally negative attitude toward the Internet. They are concerned with source credibility, information reliability, and the difficulties in verifying facts in the online world  News media, at least in an open, democratic society, serve citizens by functioning as the watchdog over the legislative, executive and judicial arms of government, thus earning the sobriquet, ‘fourth estate’. Of course, news media are also the society’s watchdog over po...

Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazine, watching television and film, and listening to radio. An active media consumer must have the capacity for skepticism, judgement, free thinking, questioning, and understanding. Digital journalism also known as online journalismis a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. What is digital journalism? While there is no clear definition of digital journalism, it is widely recognised as being any form of journalist content that is posted on the internet. It could be in text, audio or video form and because it does not have to print and distribute content, it is much faster than traditional journalism. People can use the internet to access news and events 24 hours a day. They also like to fit th...

THE INVERTED PYRAMID STYLE The inverted pyramid principle says you should put your most important point at the top of the article, followed by your next most important point, and so on, in diminishing order of importance. Newspapers still use this principle today, but where did it come from? Many historians say that the inverted pyramid was invented by 19th century wartime reporters, who sent their stories by telegraph. They wanted the most crucial information to get through first, just in case the transmission was interrupted. But, you say, we don’t send many telegrams today. Ah, but more than ever, we do send messages that can easily be interrupted! Distraction, impatience, confusion, even boredom; all these can keep your reader from finishing those precious words that you’ve written. Busy people expect writers to get to the meat quickly, or they’ll find something else to read. The next time you write something, decide what your most important point is. If they don’t hear anything...

NEW MEDIA New media is media that is native to computers and digital networks such as the internet. Examples New media includes things like websites, digital communities, social media, mobile apps, virtual and immersive environments. The Difference New media differs from old media such as newspapers and television in that it calls for everyone to participate. This is very different from the old model whereby information is broadcast in one direction from media to audiences. Why new? New media emerged with the commercialization of the internet in the 1990s. This is quite a long time ago. However, new media represents a massive change to the way that information, communication, entertainment and commerce is organized and produced. We may be in the early days of this transformation as indicated by how quickly media is still changing. Digital Convergence The future of new media may resemble a process of digital convergence. This is a process where many different forms of media become one....