MassCom Digest: Notes, Theories & Media Trends

EVOLUTION OF MASS MEDIA  1: LANGUAGE  2: WRITING 3: PRINTING 4:TELEGRAPH 5:TELEPHONE  6: PHOTOGRAPHY 7:FILM 8:RADIO 9:TELEVISION 10:INTERNET FUNCTIONS AND DYSFUNCTIONS OF MASS MEDIA  1: SURVEILLANCE  The first function of mass communication is to serve as the eyes and ears for those seeking information about the world. The internet, televisions, and newspapers are the main sources for finding out what’s going around you. Society relies on mass communication for news and information about our daily lives, it reports the weather, current issues, the latest celebrity gossip and even start times for games. Do you remember the Boston Marathon Bombing that happened in 2013? How did you hear about it? Thanks to the internet and smart phones instant access to information is at the users fingertips. News apps have made mass communication surveillance instantly accessible by sending notifications to smartphones with the latest news. or   of th...

TERMS USED IN MEDIA REPORTING 1: ABC (AUDIT BUREAU OF CIRCULATION)  is a non-profit  circulation - auditing  organisation. It certifies and  audits  the circulations of major publications, including newspapers and magazines.ABC grants  audit bureau of circulation certification of circulation of any newspaper 2: APNS All Pakistan Newspapers Society (APNS) is an organization of major Pakistani newspapers  their publishers, companies and corporations including Jang Group of Newspapers, Dawn Group of Newspapers and Nawa-i-Waqt Group of Newspaper s. 3 :BANNER  ˌbanner ˈheadline   words printed in very large letters across the top of the first page of a newspaper. or  any extra ordinary headline in a news paper which spread over most of the space of the news paper  4: BEAT  A news beat is a news territory assigned to a reporter who is then expected to keep track of all events tak...

In information technology, lossy compression or irreversible compression is the class of data encoding methods that uses inexact approximations and partial data discarding to represent the content. These techniques are used to reduce data size for storing, handling, and transmitting content. Lossless and lossy compression are terms that describe whether or not, in the compression of a file, all original data can be recovered when the file is uncompressed. With lossless compression, every single bit of data that was originally in the file remains after the file is uncompressed. Lossy file compression results in lost data and quality from the original version. Lossy compression is typically associated with image files, such as JPEGs, but can also be used for audio files, like MP3s or AAC files. The "lossyness" of an image file may show up as jagged edges or pixelated areas. Here are some more examples of the lossy and lossless formats. Images in GIF and JPEG formats are lo...