Mass Media and Communication blog for students

Morphology (language and communication ) In linguistics, morphology is the study of words, how they are formed, and their relationship to other words in the same language It analyzes the structure of words and parts of words, such as stems, root words, prefixes, and suffixes. Morphology also looks at parts of speech, intonation and stress, and the ways context can change a word's pronunciation and meaning. Morphology differs from morphological typology, which is the classification of languages based on their use of words,[4 and lexicology, which is the study of words and how they make up a language's vocabulary Morphology is the study of words. Morphemes are the minimal units of words that have a meaning and cannot be subdivided further. There are two main types: free and bound. Free morphemes can occur alone and bound morphemes must occur with another morpheme. An example of a free morpheme is "bad", and an example of a bound morpheme is "ly." It is b...

THEORIES OF PRESS there are four normative theories  1: Authoritarian theory 2: liberation theory 3: Social Responsibility theory 4: Soviet media theory 1:Authoritarian Theory of Mass Communication It is a  normative theory  of mass communication where  mass media  is influenced and overpowered by power and authority in the nations. Media must respect what authorities want and work according to the wishes of the authorities though, not under direct control of the state or ruling classes. The press and media cannot work independently and their works are suspected to censorship. Concepts of Authoritarian Theory of Mass Communication Authoritarian theory is taken as a theory used by the dictatorship governments, but can also be seen in democratic as well as dictatorial nations. Here, the media cannot offend or go against the majority or dominant groups. Media must remain subordinate to the authorities in authoritarian theory. It is believed that s...

Mass communication is the study of how people exchange their information through mass media to large segments of the population at the same time with an amazing speed. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood for relating newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the person or people receiving the information. Definition o...