INTRODUCTION TO MASS COMMUNICATION COURSE OUTLINE

INTRODUCTION TO MASS COMMUNICATION COURSE OUTLINE

MIDTERM : 30 MARKS
QUESTIONS : 2
FINAL :30 MARKS
EVALUATIONS : 20 MARKS
BASED ON ASSIGNMENTS AND QUIZ

SYLLABUS 

1: COMMUNICATION PROCESS AND ITS DIFFERENT FORMS
2: EVOLUTION OF MASS COMMUNICATION AND FUNCTIONS
3: MODELS IN COMMUNICATIONS
4: NORMATIVE THEORIES OF PRESS
5: ROLE OF PERCEPTION AND LANGUAGE COMMUNICATION
6: MAGIC BULLETS THEORY AND LIMITED EFFECT THEORY
7: ROLE OF OPINION LEADERS AND TWO STEP FOLLOW THEORY
8: MEDIA TECHNOLOGIES
9: DIMENSIONS OF MASS COMMUNICATIONS
1: PRINT MEDIA
2: ADVERTISING
3: PUBLIC RELATIONS
4: ELECTRONIC MEDIA
5: SOCIAL MEDIA
6: ONLINE JOURNALISM
7: DEVELOPMENT OF COMMUNICATION


BOOKS
DYNAMICS OF MASS COM /MEDIA IN DIGITAL AGE (DOMINICK R JOSEPH)
2: JEAN FOKART