CONSUMPTION PATTERNS
The process by which individuals identify, purchase and consume products and services to fit all their needs.
OR
The combination of qualities, quantities, acts and tendencies characterizing a community or human group's use of resources for survival, comfort and enjoyment.
THEY ARE OF TWO TYPES
1: LINEAR
2:NON LINEAR
NON LINEAR => GRATIFICATION
=> INTERACTIVITY
INTERACTIVITY
1: PROVIDER TO CONSUMER
2: CONSUMER TO PROVIDER
3: A CONSUMER CAN ALSO BECOME A PROVIDER
The process by which individuals identify, purchase and consume products and services to fit all their needs.
OR
The combination of qualities, quantities, acts and tendencies characterizing a community or human group's use of resources for survival, comfort and enjoyment.
THEY ARE OF TWO TYPES
1: LINEAR
2:NON LINEAR
NON LINEAR => GRATIFICATION
=> INTERACTIVITY
INTERACTIVITY
1: PROVIDER TO CONSUMER
2: CONSUMER TO PROVIDER
3: A CONSUMER CAN ALSO BECOME A PROVIDER
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