CONSUMPTION PATTERNS

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CONSUMPTION PATTERNS 
The process by which individuals identify, purchase and consume products and services to fit all their needs.
OR 
The combination of qualities, quantities, acts and tendencies characterizing a community or human group's use of resources for survival, comfort and enjoyment.

 THEY ARE OF TWO TYPES
1: LINEAR
2:NON LINEAR

 NON LINEAR => GRATIFICATION 
=> INTERACTIVITY
INTERACTIVITY
1: PROVIDER TO CONSUMER 
2: CONSUMER TO PROVIDER 
3: A CONSUMER CAN ALSO BECOME A PROVIDER

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