NEW MEDIA
New media is media that is native to computers and digital networks such as the internet.
Examples
New media includes things like websites, digital communities, social media, mobile apps, virtual and immersive environments.
The Difference
New media differs from old media such as newspapers and television in that it calls for everyone to participate. This is very different from the old model whereby information is broadcast in one direction from media to audiences.
Why new?
New media emerged with the commercialization of the internet in the 1990s. This is quite a long time ago. However, new media represents a massive change to the way that information, communication, entertainment and commerce is organized and produced. We may be in the early days of this transformation as indicated by how quickly media is still changing.
Digital Convergence
The future of new media may resemble a process of digital convergence. This is a process where many different forms of media become one. For example, movies may begin to resemble video games. Video games may become integrated into real life.
Impact
New media allows everyone to produce and share media and data. This has transformed the world in countless ways as huge volumes of data,information, knowledge, entertainment, news and opinion flow from a large number of sources. For example, the hotel industry was transformed by customer reviews on digital travel sites and competition from apps that allow people to rent out their apartments and houses on a nightly basis. New media has transformed politics, commerce, entertainment, society and culture.
New media is media that is native to computers and digital networks such as the internet.
Examples
New media includes things like websites, digital communities, social media, mobile apps, virtual and immersive environments.
The Difference
New media differs from old media such as newspapers and television in that it calls for everyone to participate. This is very different from the old model whereby information is broadcast in one direction from media to audiences.
Why new?
New media emerged with the commercialization of the internet in the 1990s. This is quite a long time ago. However, new media represents a massive change to the way that information, communication, entertainment and commerce is organized and produced. We may be in the early days of this transformation as indicated by how quickly media is still changing.
Digital Convergence
The future of new media may resemble a process of digital convergence. This is a process where many different forms of media become one. For example, movies may begin to resemble video games. Video games may become integrated into real life.
Impact
New media allows everyone to produce and share media and data. This has transformed the world in countless ways as huge volumes of data,information, knowledge, entertainment, news and opinion flow from a large number of sources. For example, the hotel industry was transformed by customer reviews on digital travel sites and competition from apps that allow people to rent out their apartments and houses on a nightly basis. New media has transformed politics, commerce, entertainment, society and culture.
Traditional Media Vs New Media
New Media
Two-way
conversation
Open
system
Transparent
One-on-one
marketing
About you
Brand and
User-generated Content
Authentic
content
Free
Platform
Metric:
Engagement
Actors:
Users/ Influencers
Community
decision-making
Unstructured
communication
Real time
creation
Bottom-up
strategy
Informal
language
Active
involvement
Deep
Analytics
Paid,
Owned, Earned
|
Traditional
Media
One-way
conversation
Closed
system
Opaque
Mass
marketing
About ME
Professional
content
Polished content
Paid
Platform
Metric:
Reach/ frequency
Actors/
Celebrities
Economic
decision-making
Controlled
communication
Pre-produced/
scheduled
Top-down
strategy
Formal
language
Passive
involvement
Poor
analytics
Paid
|
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