value of multimedia

Value of multimedia in online journalism


*what is multimedia*


Multimedia is basically using more than one medium at a single platform to pass on or convey a message to people.





Online journalism :


online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.





Multimedia journalism is the practice of contemporary journalism that distributes news content either using two or more media formats via the Internet, or disseminating news report via multiple media platforms. ..


The best definition of multimedia journalism is the process of combining text, images, sound, videos and graphics, to tell an interesting story.
Is multimedia journalism the way forward?
Traditionally, journalism was reporting through a single platform, with a single set of skills required, but multimedia journalism has changed that. It has the possibility to offer a multidimensional option when it comes to storytelling.due to rapid change in technology gathering information about news and current affairs is now adays alot more easier than before.people use online websites for complete story so in order to catch attention of viewers a news must be in available in form of text , video , pictures so that a person can get complete information choosing a medium of his/ her own choice
Multimedia platforms have given reporters a better means to communicate with their audiences; print and broadcast platforms only allow for a limited amount of information to be conveyed, whereas multimedia tools are beginning to break down the barriers of storytelling.using a number of different media elements to tell a specific story – a single story – but using video, infographics, or still images to tell different elements of the same piece.”
Are two mediums better than one?lets see what is the value of multimedia in online journalism


1)Boswell says that having multiple mediums can make stories highly innovative.


When it comes to reporting, having numerous medium options can allow a journalist to be far more creative with the final package than with a single medium alone.


Now a days news is not just text but could be an image, video or graphical content.





2)Using various types of media also allows journalists a lot of flexibility in their work, says Swingler


“You’re able to adapt your storytelling devices depending on the story. For instance, sometimes a single photograph can convey the feeling of a crowd at a demonstration, but a short video could convey more of a sense of why the demonstrations are taking place. So, it’s being able to use a variety of different tools for different situations.”


3) The use of multimedia in online journalism can help bring content to life. Whenever we come across something unknown, our brain tries to visualize it by creating an image of it. Having a ready-made image along with text can help learners jump right to the point, making readers familiar with the information





4)Multimedia is used to enhance the content and spice up rather than become a distraction. For example, using audio narrations can reduce overload and help learners remain focused on the visual (animations) in the screen. But unclear sound, or irrelevant background music can serve as a great distraction for the reader





5) Through multimedia we can connect more people than any traditional medium for instance if a person is a slow reader or just in hurry but wants to know about latest happenings around the world a short video or picture could be able to catch his attention more than a text paragraph.





6) social media plays a key role in order to spread news views if we use multimedia to share any news its will get more views and shares according to people need and choice.


7) Multimedia journalism converts readers to collaborators, which generates greater contact between journalists and their audience. Audiences are able to access information via more than one platforms as well as comprehending news information in detail. In addition, multiple discussion forums provided by journalism, such as the online comment area under each news report, enabling direct communication between readers and journalists.





8)As study shows, messages transmitted through audiovisual media can enhance emotional responses, as well as leading to better memory When a journalistic story triggers anger, audience are more likely to remember the news report,On the other hand, comparing with solely reading texts, human brain "absorbs larger amounts of information when the messages are audiovisual".[





9)Today's multimedia ecosystem nourishes a diversity of opinions, broadening the range of public discussion. Journalists provide various platforms to increase the opportunity for popular participation, ensuring an extensive public inclusion. In doing so, citizens' voices are heard by journalists, and they can thus seek a satisfying way to serve the needs of individuals.


10) contemporary multimedia outlets are "competing to win ratings" or to gain readership but in online journalism using multimedia techniques a journalist can focus more on creating a multimedia news story so the audience retention is no more a issue . if a person is satisfied while visiting your blog either for video text or graphics he / she will definitely bookmark your site for future references.


11) In blogging we can see that multimedia helps alot in making money also. Any reader who visited your blog for any reason will see not only news in form of text , video or graphics but also will bump into advertisements displayed on your blog.Journalism as an industry itself, Advertisers need active blogs for their promotions so we can say that multimedia can help in promotion of brands too.


12)As the consumer of information, traditional readers are passively access to information since there is only single form of news product. Today's consuming practices have changed from passive to active since audience are able to select their preferred medium from a variety of options to receive information.


13)news agencies are adapting to the trend of multimedia journalism, readers' voices are able to heard more comprehensively. For example, the interactive feature of new media such as the Internet, especially social media, allowing journalists to directly communicate with their audience on the one hand, also enabling readers to exchange ideas among themselves on the other hand.





Conclusion





Stephens argues, we are now witnessing the "rise of the image, and fall of the word", as contemporary multimedia journalistic sphere is dominated by images, whether still or moving.Secondly, users are becoming multitasking as the consumption of information in a variety of media is increasing. They tend to produce and consume news content simultaneously through different media. For example, ordinaries can read newspaper and listen to radio broadcasting at the same time. we can say that multimedia is changing the whole concept of journalism and its playing a key role in online journalism.