two step flow of communication

-
two step flow of communication


Comments

Post a Comment

Popular posts from this blog

DEVELOPMENT COMMUNICATION AND DEVELOPMENT SUPPORT COMMUNICATION DEFINITION AND DIFFERENCE

-
Development Support Communication ( DSC ) “Application of communication strategies specifically designed for the concrete development programs”. “A support of communication in order to prepare, launch and develop a project or program for the purpose of change or development. “DSC involves an understanding of communication techniques and practices in adult education, the process of change, diffusion of innovation, simple action and analysis”. “DSC is discipline in development planning and implementation in which more adequate account is taken of the human behavioral factors in the design of development projects and the objectives”. DEVELOPMENT COMMUNICATION Development communication is an art or science of human communication applied to the speedy transformation of a country and its people from the state of poverty towards a dynamic state of economic growth which makes possible the high quality of life and large fulfillment of human potential.   It is an art of science of h
Read more

EXPLAIN THE CHARACTERISTICS OF DEVELOPMENT

-
EXPLAIN THE CHARACTERISTICS OF DEVELOPMENT COMMUNICATION DEVELOPMENT COMMUNICATION Development communication refers to the use of communication to facilitate social developmentIt is a social process based on dialogue using a broad range of tools and methods. It is also about seeking change at different levels, including listening, building trust, sharing knowledge and skill-building policies, debating and learning for sustained meaningful change. .Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation. CHARACTERISTICS OF DEVELOPMENT COMMUNICATION 1: its messages are designed to communicate to the masses. Simple language easy to understand for instance kam bachay khush haal gharana campaign from Government of Pakistan. This campaign was launched to control the population and they use the simple yet meaning ful slogan to serve
Read more

DIMENSIONS OF MASS COMMUNICATIONS

-
Image
DIMENSIONS OF MASS COMMUNICATIONS PRINT MEDIA The history of journalism is closely related to the developments of printing press. The credit for the invention of the art of printing goes to the Chinese. Chinese were the first to use movable types for the printing press. Even paper was first of all manufactured in China. The first book was also printed by the Chinese people in 868 AD. The Chinese Court Gazette is said to be the oldest newspaper published at Peiking. The knowledge of art of printing spread to the west from China. The Chinese had developed the movable types between the 9th and 11th century. But it was not until the 14th century that the moving type was introduced in Europe.In the 15th century Johann Gutenberg, the goldsmith of Mainz, a city in Germany, developed the movable type. He also invented a suitable ink for the metal type which replaced wooden blocks. In 1456 Gutenberg printed nearly 300 copies of the Bible. Gradually the printing presses were establ
Read more