two step flow of communication

-
two step flow of communication


Comments

Post a Comment

Popular posts from this blog

STRUCTURE OF THE NEWSROOM

-
STRUCTURE OF THE NEWS ROOM NEWS ROOM A newsroom is the central place where journalists—reporters, editors, and producers, along with other staffs—work to gather news to be published in a newspaperand/or an online newspaper or magazine, or broadcast on radio, television, or cable. Some journalism organizations refer to the newsroom as the city room REPORTING SECTION MAGAZINE SECTION ADVERTISING DEPARTMENT CIRCULATION DEPARTMENT NEWS ROOM One of the traditional mass communications is the presence of a large number of gatekeepers. This fact is seen in gathering and reporting of news for conventional print and broadcast media. Reporting is a team effort and quite a few members of the team serve as gatekeepers. Online reporting in contrast may have only one or a few gatekeepers. There are two main sources of news; staff reports and the wire services. Other less important sources include feature syndicates as well as handouts and releases from various public and private sources. The City Ed...
Read more

DEVELOPMENT COMMUNICATION AND DEVELOPMENT SUPPORT COMMUNICATION DEFINITION AND DIFFERENCE

-
Development Support Communication ( DSC ) “Application of communication strategies specifically designed for the concrete development programs”. “A support of communication in order to prepare, launch and develop a project or program for the purpose of change or development. “DSC involves an understanding of communication techniques and practices in adult education, the process of change, diffusion of innovation, simple action and analysis”. “DSC is discipline in development planning and implementation in which more adequate account is taken of the human behavioral factors in the design of development projects and the objectives”. DEVELOPMENT COMMUNICATION Development communication is an art or science of human communication applied to the speedy transformation of a country and its people from the state of poverty towards a dynamic state of economic growth which makes possible the high quality of life and large fulfillment of human potential.   It is an art of sci...
Read more

TOP NEWS AGENCIES OF THE WORLD

-
TOP NEWS AGENCIES OF THE WORLD 1:AP ASSOCIATE PRESS  The Associated Press  ( AP ) is a U.S.-based not-for-profit  news agency  headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. The AP is owned by its contributing newspapers and radio and television stations in the United States, all of which contribute stories to the AP and use material written by its staff journalists. Its Statement of News Values and Principles spells out its standards and practices. 2: United Press International  ( UPI )  is an international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20th century. At its peak, it had more than 6,000 media subscribers. Since the first of several sales and staff cutbacks in 1982, and the 1999 sale of its broadcast client list to its riv...
Read more