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two step flow of communication

on December 22, 2018

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two step flow of communication

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DEVELOPMENT COMMUNICATION AND DEVELOPMENT SUPPORT COMMUNICATION DEFINITION AND DIFFERENCE

Development Support Communication ( DSC ) “Application of communication strategies specifically designed for the concrete development programs”. “A support of communication in order to prepare, launch and develop a project or program for the purpose of change or development. “DSC involves an understanding of communication techniques and practices in adult education, the process of change, diffusion of innovation, simple action and analysis”. “DSC is discipline in development planning and implementation in which more adequate account is taken of the human behavioral factors in the design of development projects and the objectives”. DEVELOPMENT COMMUNICATION Development communication is an art or science of human communication applied to the speedy transformation of a country and its people from the state of poverty towards a dynamic state of economic growth which makes possible the high quality of life and large fulfillment of human potential. It is an art of sci...

EXPLAIN THE CHARACTERISTICS OF DEVELOPMENT

EXPLAIN THE CHARACTERISTICS OF DEVELOPMENT COMMUNICATION DEVELOPMENT COMMUNICATION Development communication refers to the use of communication to facilitate social developmentIt is a social process based on dialogue using a broad range of tools and methods. It is also about seeking change at different levels, including listening, building trust, sharing knowledge and skill-building policies, debating and learning for sustained meaningful change. .Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation. CHARACTERISTICS OF DEVELOPMENT COMMUNICATION 1: its messages are designed to communicate to the masses. Simple language easy to understand for instance kam bachay khush haal gharana campaign from Government of Pakistan. This campaign was launched to control the population and they use the simple yet meaning ful slogan to serve...

STRUCTURE OF THE NEWSROOM

STRUCTURE OF THE NEWS ROOM NEWS ROOM A newsroom is the central place where journalists—reporters, editors, and producers, along with other staffs—work to gather news to be published in a newspaperand/or an online newspaper or magazine, or broadcast on radio, television, or cable. Some journalism organizations refer to the newsroom as the city room REPORTING SECTION MAGAZINE SECTION ADVERTISING DEPARTMENT CIRCULATION DEPARTMENT NEWS ROOM One of the traditional mass communications is the presence of a large number of gatekeepers. This fact is seen in gathering and reporting of news for conventional print and broadcast media. Reporting is a team effort and quite a few members of the team serve as gatekeepers. Online reporting in contrast may have only one or a few gatekeepers. There are two main sources of news; staff reports and the wire services. Other less important sources include feature syndicates as well as handouts and releases from various public and private sources. The City Ed...

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