Mass Media and Communication blog for students

The Intercultural approach.  The intercultural approach aims to boost positive community life between individuals from various cultures and religions by focusing on individuals as a central element and holders of rights. As for strategies, these are considered from an intercultural perspective in public policies. Intercultural communication (or cross-cultural communication) is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense it seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. Many people in intercultural business communication argue that culture determines how individuals encode messages, what ...

Development communication refers to the use of communication to facilitate social development. Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchanges to create positive social change via sustainable development.Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation. Development communication has not been labeled as the "Fifth Theory of the Press", with "social transformation and development", and "the fulfillment of basic needs" as its primary purposes. Jamias articulated the philosophy of development communication which is anchored on three main ideas. Their three main ideas are: purposive, value-laden, and pragmatic.Nora C. Quebral expanded the definition, calling it "the ar...

  Political economy  is the study and use of how economic theory and methods influences political ideology. What is Political Economy? Political economy is a social science that studies production, trade, and their relationship with the law and the government. It is the study of how economic theories affect different socio-economic systems such as  socialism  and communism, along with the creation and implementation of public policy. The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media. The model seeks to explain how populations are manipulated and how consent for economic, social, and political policies is "manufactured" in the public mind due to this propaganda. The theory posits that the way in which corporate media is structured (e.g. through advertising, concentration of media ownership, government sourcing) creates an ...

FRANKFERT SCHOOL OF THOUGHT In contemporary usage, the term Cultural Marxism is an antisemitic conspiracy theory that the Frankfurt School is part of a continual academic and intellectual effort to undermine and destroy Western culture. The Frankfurt School refers to a collection of scholars known for developing critical theory and popularizing the dialectical method of learning by interrogating society's contradictions and is most closely associated with the work of Max Horkheimer, Theodor W. Adorno, Erich Fromm, and Herbert Marcuse. It was not a school, in the physical sense, but rather a school of thought associated with some scholars at the Institute for Social Research at the University of Frankfurt in Germany. One of the core concerns of the scholars of the Frankfurt School, especially Horkheimer, Adorno, Benjamin, and Marcuse, was the rise of what Horkheimer and Adorno initially called "mass culture" (in Dialectic of Enlightenment). This phrase refers to the way t...

FREEDOM OF PRESS Freedom of the press protects the right to obtain and publish information or opinions without government censorship or fear of punishment. ... This freedom was considered necessary to the establishment of a strong, independent press sometimes called "the fourth branch" of the government FREEDOM OF PRESS IN CHINA INTRODUCTION The Media of the People's Republic of China or Media of China, Chinese Media) consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important form of communication by media, and is placed under the supervision of the Chinese government. Since founding of People’s Republic of China in 1949 til 1980s all media outlets were under supervision of the government .Independent media outlets were launched but only focusses on economic reforms .State run media such as Xinhua ,cctv and people’s daily holds the major market shares.now Independent media are no longer follows t...