Mass Media and Communication blog for students

 Effects theories continued (Bullet theory, Cultivation theory, Spiral of Silence, Media Hegemony) Introduction In continuation of the Effects theories from the previous week, this chapter takes a look at four more theories that have been applied in the explanation of the general effects of mass communication on the audience. The theories under discussion here are: The Bullet theory, Cultivation theory, Spiral of silence and Media hegemony. The Bullet theory This is one of the earliest theories that were used in explaining the effects of mass communication. Based on the general state of fear, alarm and uncertainties during the World Wars, people tended to respond en mass to the propaganda that was being used as part of the warfare. Some media observers and communication analysts rushed to what has been often criticized as a 'simplistic conclusion' that communication messages produced strong and more or less universal effects on all audience members who happen to be exposed...

Intonation means the way someone's voice rises and falls as they're speaking. Your emotions, your regional accent, or just the particular way you're used to speaking can all affect the intonation of your voice. There's something musical in the way people speak, and intonation describes that musicality Intonation means the way someone's voicerises and falls as they're speaking. Your emotions, your regional accent, or just the particular way you're used to speaking can all affect the intonation of your voice. There's something musical in the way people speak, and intonation describes that.... What is the function of intonation? In linguistics, intonation refers to the way in which a speaker varies his or her pitch when pronouncing words. Along with stress (the way certain words are emphasized), intonation is an element of linguistic prosody. "Pitch" refers to the height of one's voice when saying a word. Normal speech is delivered at ...

How to design a set for an animated film One of the most important aspects of any set in animation is the fact that it should work as a stage for the characters and story, as well as any action that takes place within it. When you look back at some of the classic feature film animations, you'll notice that each frame is designed so that it contains the best composition to tell the story. Your set design should be no different: it should first and foremost be designed for the camera and story. I find the easiest way to begin is to imagine a scene or actual shot from the final film with a strong story point, and stage it in the clearest way possible. Afterwards, you can reverse engineer the actual design of the set and props. As a visual development artist, a large part of the job is being able to visualise what the film could look like aesthetically, using techniques such as lighting, texture and stylisation to get that vision across. Another big consideration that relates spec...

How to Create Great Production Design for Film & Video Production design is the key to creating the world in which a film exists. Let’s take a look at what it takes to develop solid production design. Top Image: JJ Abrams and Daisy Ridley on the set of Star Wars: The Force Awakens via Lucasfilm. Production design is a huge component of the filmmaking or video production process. There’s a lot that you can convey to your audience through great production design. With this in mind, we’re going to rely on the experience and knowledge of Colin Gibson (Mad Max: Fury Road), Grant Major (Lord of the Rings: Return of the King), Rick Carter (Star Wars: The Force Awakens), and the legendary Stuart Craig (Harry Potter Series). Through each one of these Academy Award-winning Production Designers, we’ll learn what we need to do to take our productions to the next level. What Is Production Design? Production design is the process of developing and creating the “look” of a film or video en...