CONCEPT OF MASS SOCIETY

Social change refers to any significant alteration over time in behavior patterns and cultural values and norms. By “significant” alteration, sociologists mean changes yielding profound social consequences.
Social change is the transformation of the social order in the community by making adjustments and variations to social institutions, behavior, and relations. It involves social evolution where the society makes amendments to traditional societal norms leading to the necessary change. However, the modification of the developmental psychology is crucial in ensuring that the necessary change is successful. It results from various factors, which support the change making it inevitable. -Social change leads to increased awareness and more understanding due to the presence of more information in the community, which enables people to make informed decisions based on the scenario at hand. There is also improved civic participation attributed to change in the attitude of the public, which motivates them to correct instances of injustice (Cohen, 2011). According to psychology, social change begins with the personal change, which leads to commitment and motivation needs to undertake group and community change in general.full article

characteristics of social change


MASS SOCIETY
Mass society, concept used to characterize modern society as homogenized but also disaggregated, because it is composed of atomized individuals. The term is often used pejoratively to denote a modern condition in which traditional forms of human association have broken down and been replaced by conformist or even totalitarian forms of collective behaviour.

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Mass Society: History of the Concept


S. Giner, in International Encyclopedia of the Social & Behavioral Sciences, 2001

‘Mass society’ is a notion central to the assumption that modern, advanced societies possess the following features: a growing internal homogeneity, a combination of elite and bureaucratic control over the majority of the population (the so-called ‘masses’), a specific kind of predominant culture (‘mass culture,’ linked to the ‘mass media’), and an illiberal form of politics (‘mass politics’ and ‘mass parties’). They are also said to reflect a new stage in the development of the industrial economy through ‘mass production’ and ‘mass consumption.’ ‘Mass society’ frequently assumes that, in such advanced societies, a certain type of human personality, the so-called ‘mass man,’ is proliferating and becoming omnipresent. This mass man is thought to embody the mindless uniformity of social conditions and moral attitudes.

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