Mcluhan 's medium is the message
medium is the message it means that the way that we send and receive information is more important than the information itself. Where we were once consumers, consuming information by watching television or listening to the radio, in the 21st century we have now also become producers, creating our own information as well. For example, after watching the latest episode of a television series, we can now instantly connect with anyone, anywhere in the world who also watched the programme and communicate with them. Exerpts from Mcluhan's book 1:The mediums have changed the way we behave. 2:McLuhan prophesied that “Electrical information devices for universal, tyrannical womb-to tomb surveillance are causing a very serious dilemma between our claim to privacy and the community’s need to know.” 3:“Real, total war has become information war. It is being fought by subtle electric informational media — under cold conditions, and constantly.” 4:He claimed to only read the right hand page of s...