Mass Media and Communication blog for students

 1:Propoganda and its uses in modern time 2:How the pacificts population was turned into war hysteria 3: Lipmans theory of liberal democracy 4:Role of specialized class and bewildered herd   1 : Propoganda and its uses in modern time propaganda which is a form of persuasion used to influence people's attitudes, beliefs, and behaviors. A working definition of propaganda is the spread of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. While propaganda has been around for almost a thousand years, only recently (last 100 years) with the advent of technologies that allow us to spread information to a mass group has it evolved to a scientific process capable of influencing a whole nation of people Uses 1:Brag about political achievements election commercials on TV, where the candidates are using propaganda techniques to elevate themselves above their competitor . 2:creating and reshaping people opinion about a particular phen...

The sociology of mass media examines the institutions, products, and audiences of broadcast,  print, and, more recently, online media... What is media content? Media content is complete quantit ative or qualitative range of verbal non verbal information  shared to the masses  in any medium available. Institutions, media workers, and practices Max Weber (1919/ 1998), suggested that  sociological research should focus on the institutions of journalism and examine them in  terms of who owns and controls them and the political and commercial influences on how  they operate.  Weber’s suggestions provide an early example of researching how wider  political and economic societal contexts influence media organisations. Following this line  on inquiry, Siebert et al. (1956) claim that organisations take on the form and structures of the  social systems in which they operate , and Hallin and Mancini (2010) add that media  organizations’ relat...