DEVELOPMENT SUPPORT CAMPAIGN FOR HEALTH UNIT IN VILLAGE
In the remote village of Chandiya at Dera Ghazi Khan district of Punjab a huge population is waiting for their turn to receive medical treatment.There is no health facility in this village in a radius of 6 kilometres. They have to take their women to far off villages.
Most of the time they have to rely on quacks or traditional healers, thus putting the lives of their children and women in danger.
Dera Ghazi Khan is one of eight districts sharing borders with polio high risk areas of Balochistan, Sindh and Khyber Pakhtunkhwa having active virus circulation and polio cases.
The district is notorious for low immunization coverage, poor health services and misconceptions permeating among parents about oral polio vaccine.
BASIC PROBLEMS OF THIS AREA
1:No medical facilitiation available
Due to lack of medical facilities the children don’t receive any vaccination resulting in poor immunity
2: No Basic hygiene awareness
There isn’t any culture of using toilet at home, people don’t use soaps and sanitary products. Diphtheria ,hepatitis ,ulcer etc is common among villagers
3: Poverty and Illiteracy
Almost 80 % of the people are poor and illiterate and this is the main reason behind superstitions and poor demand for health seeking behaviour.
4:Use of animals in household and transportation
we see kids playing with goats, men use buffaloes and donkeys for transportation ,they don’t care about the hygine of animals as well . women usw cow dump to make dunk cakes and as they don’t use soap so they are definitely at huge risk
5: means of communications are limited
Though electricity is available in this area but due to backwardness there is no concept of having a tv at home, hardly four and five families have some people literate enough to read and write so there is no option to use pamphlets or broachers
Primarily goals
1:we have to spread awareness about the personal health and hygiene
2:We will try to maximize the participation of less powerful.
3: we will communicate our whole program policies with the villegers thrugh interpersonal communication by using communication tools and community media.
4:we will try to maximize Participation of villagers in decision-making
We will utilize convinced people to initiate, discuss, conceptualize (form an idea) and plan activities they will all do as a community.
5: we will try our level best to get the confidence of people as due to illiteracy they are superstitious and think that disease are some kind of evil so they need spiritual healing to defeat a disease
6: we aimed that People should actively encourage and mobilized to take part in the actualization (to turn into reality) of projects while assigning them certain responsibilities and tasks.
7:Upon completion of a project, people should invite to critique the success or failure of it.
Planning DSC campaign:
Planning is supposed to be a prerequisite of any programme and in case of Development Support Communication (DSC) appropriate planning is the primary step for achieving the goals.
DSC campaign is an integrated manner that utilizes different educational and communication methods, aimed at focusing attention on a particular problem and its solution over a period of time.
Creating the DSC campaign plan:
There are four stages of our DSC Campaign plan:
Stage 1:
OBJECTIVES
1: our objective is to establish a health unit
2: We will deployed designated health staff working for them
3:spread awareness about the Health of mother and children
4: will convince people to establish toilets at home
5:critical thinking skill will developed in the backward society
6:Determine key development priorities through field surveys, community consensus, interviews with field specialists and subject matter specialists. Stage 2:
Analysis:
study and investigation of a problem.
As there isn’t any health unit available for the villagers most of the expecting mothers died while taking to nearest health unit available in district
Majority of the population is very poor and spend most of their time in feild work meanwhile kids play in the mud and garbage which lead them to fell ill more oftenly
As we have limited budget we need to motivate people so that they provide us land for Health Unit as well we need to create a mechanism so that we can pay for the salaries of doctor ,nurse and other staff
STAGE 3
FORMULATION OF PLAN
Audience segmentation
We will divide the audience or our prime targeted people into 3 basic catagories
1:Influential people of village like old people, noble people who have an influence on masses
2:youngsters as they are more adaptive and open minded to embrace any new change
3: women : as they are the foundation of families if we can convience a mother she can lead to spread our message to other women
STRATEGY /IMPELEMENTATION PLAN
1: we will use district counsellors, intellectuals, Influential people of the village and make them attend our workshop in which we will convience them about our goals and objective and then try to communicate our message through them
2: distribution of sanitary products and basic hygine products like soap shampoo etc
3: will show them educational cartoon videos through projecter
4: assigned team member will gather kids and tell them motivational moral stories about health and hygiene importance
5: we will conduct sessions of parents to share Importance of balance diet for mothers and children
6:colorfull banners and posters will be posted throughout the village to gain attraction
7:we will utilize the masjid and ask Imam to help us in order to spread our message when people gather for namaz
8: as majority of the people is illiterate so instead of sharing information through pamphlets we will prefer Punjabi speaking people to communicate our messages
9:We will provide free testing facilities for disease like hepatitis etc
STAGE 4
EVALUATION
We will gather the data of first 3 months visits of the patients, our target would be less than 30 patients per month
We will then conduct a survey about our campaign and how people feel about it
FACTORS THAT CAN EFFECT THE DSC CAMPAIGN
Noise/Distortions
People lack interest in any campaign so its hard to gather their attention for a longer period of time so in order to overcome this we will try to communicate our message through interpersonal communication with precise and to the point message.
Filtering
As women and children are our prime target but due to backwardness women usually are not allowed to participate in any outdoor activity so we will try to use the influential women to convience them
Language and Non-Verbal Cues
As every village has its own norms and traditions we will try to adopt them to make villagers feel comfortable with our team
Conclusion:
Development Support Communication is not merely concerned with providing information on development activities but it involves creating opportunity for the people to know about the technical nature of new ideas and on how they work and with what effect. With this campaign we are sure that not only we will be able to establish a health unit but also we will be succeed in creating awareness.
Development Support Communication plays the more important role of creating an atmosphere for understanding how these new ideas fit into the real social situation in which the people operate.its our ultimate goal is to catalyse local development activities, local development planning and implementation, and local communication to smoothen the path to development.
In addition, those in charge of planning Development Support Communication campaign must be those who understand the social structure (those who have entered into the socio-cultural contexts of the people) and how change can take place in it, not merely how development messages can be disseminated
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