ROLE OF PERCEPTION IN MASS COMMUNICATION

ROLE OF PERCEPTION IN MASS COMMUNICATION 

perception is defined as the process by which we interpret sensory data. sensory data is transferred to the mind in the form of sensations through our five senses . The mind interprets based on our past experiences, culture , brought up and present feelings. The interpretations by mind converts the sensations into judgements which become perceptions.

so basically its as follows 

SENSATIONS 
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JUDGEMENTS

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PERCEPTIONS

SENSATIONS: 
any information we get from our five senses.

Definition of sensation.

 1: a mental process (such as seeing, hearing, or smelling) resulting from the immediate external stimulation of a sense organ often as distinguished from a conscious awareness of the sensory process — compare perception. b : awareness (as of heat or pain) due to stimulation of a sense organ.

Definitions of sensation -

 a physical feeling or perception resulting from something that happens to or comes into contact with the body, a widespread reaction.

a general feeling caused by something that happens to you, especially a feeling that you cannot describe exactly:

feeling in your body resulting from something that happens or is done to it, or the ability to feel as the result of touch:

JUDGEMENTS

what ever information we get from our 5 senses, these senses give message to mind where mind then works on messages and judge them according to our past experiences.

DEFINATIONS 

an act or instance of judging. the ability to judge, make a decision, or form an opinion objectively, authoritatively, and wisely, especially in matters affecting action; good sense; discretion: a man of sound judgment.

A judgment is an opinion that you have or express after thinking

the ability to make considered decisions or come to sensible conclusions, a misfortune or calamity viewed as a divine punishment.

a decision that you make, or an opinion that you have, after considering all the facts in a situation:

PERCEPTIONS 

whatever we construct in our mind through thinking and judging according to our past experiences and then in conclusion we make perception . our view point is based on our judgement attitude.

perception of everyone could be different

it is not necessary  that any intended message could deliver the complete perception of the message because every individual is different from other. 

Perception is the processing, interpreting, selecting and organizing of information. Perception's effect on the communication process is all about how the same message can be interpreted differently by different people.

Key Points
Perception refers to the set of processes we use to make sense of the different stimuli we’re presented with. Our perceptions are based on how we interpret different sensations

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The perceptual process begins with receiving stimuli from the environment and ends with our interpretation of those stimuli. This process is typically unconscious and happens hundreds of thousands of times a day.

When we attend to or select one specific thing in our environment, it becomes the attended stimulus.

Organization of stimuli happens by way of neural processes; this starts with our sensory receptors (touch, taste, smell, sight, and hearing), and is transmitted to our brains, where we organize the information we receive.

After we receive and organize stimuli, we can interpret those stimuli, which simply means that we take the information and turn it into something that we can categorize.
Key Terms
percept: A mental representation of a stimulus

Perception Process: A sequence of steps that involves, sequentially: selection of stimuli in the environment, organization of that information, and interpretation of those stimuli.

Perception: The organization, identification, and interpretation of sensory information

The Perception Process

The perceptual process is a sequence of steps that begins with stimuli in the environment and ends with our interpretation of those stimuli. This process is typically unconscious and happens hundreds of thousands of times a day. An unconscious process is simply one that happens without awareness or intention. When you open your eyes, you do not need to tell your brain to interpret the light falling onto your retinas from the object in front of you as “computer” because this has happened unconsciously. When you step out into a chilly night, your brain does not need to be told “cold” because the stimuli trigger the processes and categories automatically.

Selection

The world around us is filled with an infinite number of stimuli that we might attend to, but our brains do not have the resources to pay attention to everything. Thus, the first step of perception is the (usually unconscious, but sometimes intentional) decision of what to attend to. Depending on the environment, and depending on us as individuals, we might focus on a familiar stimulus or something new. When we attend to one specific thing in our environment—whether it is a smell, a feeling, a sound, or something else entirely—it becomes the attended stimulus.

Organization

Once we have chosen to attend to a stimulus in the environment (consciously or unconsciously, though usually the latter), the choice sets off a series of reactions in our brain. This neural process starts with the activation of our sensory receptors (touch, taste, smell, sight, and hearing). The receptors transduce the input energy into neural activity, which is transmitted to our brains, where we construct a mental representation of the stimulus (or, in most cases, the multiple related stimuli) called a percept. An ambiguous stimulus may be translated into multiple percepts, experienced randomly, one at a time, in what is called “multistable perception.”

Interpretation

After we have attended to a stimulus, and our brains have received and organized the information, we interpret it in a way that makes sense using our existing information about the world. Interpretation simply means that we take the information that we have sensed and organized and turn it into something that we can categorize. For instance, in the Rubin’s Vase illusion mentioned earlier, some individuals will interpret the sensory information as “vase,” while some will interpret it as “faces.” This happens unconsciously thousands of times a day. By putting different stimuli into categories, we can better understand and react to the world around us.