MassCom Digest: Notes, Theories & Media Trends

PMRA (PEMRA) PEMRA has been established under PEMRA Ordinance 2002 to facilitate and regulate the private electronic media. It has mandate to improve the standards of information, education and entertainment and to enlarge the choice available to the people of Pakistan Including news, current affairs, religious knowledge, art and culture as well as science and technology. PEMRA MANDATE Improve the standards of information, education and entertainment ; Enlarge the choice available to the people of Pakistan in the media for news, current affairs, religious knowledge, art, culture, science, technology, economic development, social sector concerns, music, sports, drama and other subjects of public and national interest ; Facilitate the devolution of responsibility and power to the grass roots by improving the access of the people to mass media at the local and community level ; Ensure accountability, transparency and good governance by optimization the free flow of information. ...

INVESTIGATIVE REPORTING he question WHAT IS INVESTIGATIVE REPORTING is still a cause of debate even among journalists-practitioners, as well as media theoreticians. One side is convinced that INVESTIGATIVE REPORTING is the peak of the reporting skill, and consider the investigative reporters special kinds of journalists. Others consider INVESTIGATIVE REPORTING to be simply a trendy title, just another way of marking the old, good, thorough journalism, which was unfathomable without constant running after the news, and without "peeling off the soles of their shoes" all day long. One of the most important skills of a good reporter is the ability to simply, convincingly, and clearly explain what he/she wants to say. A good way to do so is by comparing with generally known information or everyday situations. If we would use this method to demonstrate what investigative reporting is, we could use, for example, police work as a comparison. Investigative reporters, as forensic cr...

1:SPOT NEWS news of events reported as they occur, from the place where they are occurring. Definition of spot news up-to-date immediately reported newsspot-news pictures from the war fronts— John Larkin basically it refers to actual reasons behind the news story and background news stories. 2:POLITICAL REPORTING political reporting consist of the day to day activities of political parties, a complete reporting and covering the various political reporting such as  1: activities of mainstream political party 2: activities of opposition party (in case there is more than one opposition party then parties)  3: politics of political alliances (like minded parties make alliance to achieve certain goals to get majority seats to pressurize the government. Islamic jamhori itehad was created by ISI nizaam mustafa itehad etc 3:ESTABLISHMENT GOALS 1: there should never cut on budget 2: there should not any check and balance on their activies3: PM could not be able to as...

Pakistan Broadcasting Corporation policy and objectives The PBC act 1972 assigns the following main objectives to be followed by PBC along with its other public service activities in economic, agricultural, social, political, religious and cultural fields in the format of discussion programs, plays, features, documentaries, audience participated talk shows, general talks on social themes, music and news programmes: The PBC objectives, as laid down in the PBC act: • To provide broadcasting services in the fields of information, education and entertainment through programmes which maintain a proper balance in their subject matter and a high general standard of quality and morality; • To broadcast programmes to promote Islamic Ideology, national unity and principles of democracy, freedom, equality, tolerance and social justice as enunciated by Islam. • To reflect the urges and aspiration of the people of Pakistan and promote principles of democracy and culture of freedom and tolerance. •...

The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver. The model was originally rooted in 1930s behaviorism and largely considered obsolete for a long time, but big data analytics-based mass customization has led to a modern revival of the basic idea. Function The theory “suggests that the message is a bullet, fired from the ‘media gun’ into the viewer's head,’” states the University of Twente. In this model, the audience is passive. Viewers are sitting ducks with no chance to avoid or resist the impact of the message. Mass media, in this view, is dangerous because people believe the message since there is no other source of information. It is a "crude model," adds Media Know All, since it leaves out any attempt by the audience to consider or challenge the data. Theory Information, ...

Netiquette " refers to Internet etiquette. This simply means the use of good manners in online communication such as e-mail, forums, blogs, and social networking sites to name a few. It is  important  to use  netiquette  because communication online is non-verbal. Net Etiquette  are the rules that have developed as people have begun to communicate and interact on the  Internet . The following are some good  net etiquette  rules to follow: Before you join in a newsgroup or discussion board, always check that your questions are relevant to the group. Definition. Short for  network etiquette , the code of conduct regarding acceptable online behavior. Netiquette  is a combination of the words network and etiquette and is defined as a set of rules for acceptable online behavior. Similarly, online ethics focuses on the acceptable use of online resources in an online social environment. Netiquette is a combination of the words...

A gatekeeper is a person who controls access to something, for example via a city gate. In the late 20th century the term came into metaphorical use, referring to individuals who decide whether a given message will be distributed by a mass A news editor selects stories for publication based on his or her organization's specific criteria, e.g., importance and relevance to their readership. For example, a presidential resignation would be on the front page of a newspaper but likely not a celebritybreak-up (unless the paper was of the gossip variety). LEVELS OF GATE KEEPING  WHAT IS GATE KEEPING? Gate-keeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. Gate-keeping theory is the nexus between two inarguable facts: events occur everywhere all of the time and the news media cannot cover all of them. And so, when an event occurs, someone has to deci...