Media hegemony
a-quick-understanding-of-hegemony
The definition of hegemony is leadership or dominance of one group over another. An example of hegemony is the student government leadership in a school.
Media Hegemony. ... Based on the definition of hegemony, media hegemony means the dominance of a certain aspects of life and thoughts by penetrating dominant culture and values in social life. In other words, media hegemony served as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
REPRESENTATION : Hegemony
Hegemony is a representational strategy of power; a way of using representations to control other people. In many ways hegemony is the central concept of media studies. This idea is crucial to the key concepts of representation, ideology, narrative, institutions and audience so it is essential that we develop a detailed understanding of the idea.
Let us start with a definition:
Hegemony is a representational strategy of social power that aims to ensure the continued tacit or active support of the majority of the people for the rule of the minority (even though the rule of that minority – the elite – is not in the interests of the majority). This is achieved by representing all groups bar the elite as unfit or unsuitable to hold and wield legitimate power and by representing the elite as the only group capable of ensuring social peace, prosperity, justice, etc.
For example:
The ‘fearful outsider’ is the most commonly encountered representation used by the elite to control the majority and ensure that the majority continue to tacitly support the rule of the elite. Anyone or any group who can be depicted as ‘not one of us’ or ‘outside the boundaries of normal society’ (i.e. as other) is being represented as fearful so that the majority of the population will turn to the elite (who hold and wield all the power in society) for protection. Consider; ‘hoodies’, paedophiles, criminals, ‘chavs’, foreigners, immigrants, every front page of the Daily Mail, indeed any moral panic is a hegemonic success because the elite will be turned to by the people to save them from the source of the panic (see the list above).
More technically we can say that:
Hegemony is the manufacture consent through the manipulation of the common sense.
Hegemony is a way to describe people or ideas that become—and seek to remain—dominant in society. The development of the term “hegemony” in media studies follows the work of Antonio Gramsci (1971) and Stuart Hall (1973/1980, 1982, 1996), and generally refers to “soft” rather than “hard” power. Gramsci and Hall were concerned with the way in which certain groups and ideologies maintain their power in democratic societies. They were interested in dominance achieved by consent rather than by force, maintained by ideology rather than repression. In this context, hegemony’s tools are words, images, rituals, and practices rather than weapons, courts, and prisons. Indeed, Hall’s interest in the media stems from his view that, in modern democracies, media and cultural forms are central to the maintenance—or disruption—of hegemony.
The definition of hegemony is leadership or dominance of one group over another. An example of hegemony is the student government leadership in a school.
Media Hegemony. ... Based on the definition of hegemony, media hegemony means the dominance of a certain aspects of life and thoughts by penetrating dominant culture and values in social life. In other words, media hegemony served as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
REPRESENTATION : Hegemony
Hegemony is a representational strategy of power; a way of using representations to control other people. In many ways hegemony is the central concept of media studies. This idea is crucial to the key concepts of representation, ideology, narrative, institutions and audience so it is essential that we develop a detailed understanding of the idea.
Let us start with a definition:
Hegemony is a representational strategy of social power that aims to ensure the continued tacit or active support of the majority of the people for the rule of the minority (even though the rule of that minority – the elite – is not in the interests of the majority). This is achieved by representing all groups bar the elite as unfit or unsuitable to hold and wield legitimate power and by representing the elite as the only group capable of ensuring social peace, prosperity, justice, etc.
For example:
The ‘fearful outsider’ is the most commonly encountered representation used by the elite to control the majority and ensure that the majority continue to tacitly support the rule of the elite. Anyone or any group who can be depicted as ‘not one of us’ or ‘outside the boundaries of normal society’ (i.e. as other) is being represented as fearful so that the majority of the population will turn to the elite (who hold and wield all the power in society) for protection. Consider; ‘hoodies’, paedophiles, criminals, ‘chavs’, foreigners, immigrants, every front page of the Daily Mail, indeed any moral panic is a hegemonic success because the elite will be turned to by the people to save them from the source of the panic (see the list above).
More technically we can say that:
Hegemony is the manufacture consent through the manipulation of the common sense.
Hegemony is a way to describe people or ideas that become—and seek to remain—dominant in society. The development of the term “hegemony” in media studies follows the work of Antonio Gramsci (1971) and Stuart Hall (1973/1980, 1982, 1996), and generally refers to “soft” rather than “hard” power. Gramsci and Hall were concerned with the way in which certain groups and ideologies maintain their power in democratic societies. They were interested in dominance achieved by consent rather than by force, maintained by ideology rather than repression. In this context, hegemony’s tools are words, images, rituals, and practices rather than weapons, courts, and prisons. Indeed, Hall’s interest in the media stems from his view that, in modern democracies, media and cultural forms are central to the maintenance—or disruption—of hegemony.
Comments
Post a Comment