MassCom Digest: Notes, Theories & Media Trends

Advertisment PAKISTAN NUCLEAR PROGRAM BRIEF HISTORY Pakistan's nuclear weapons program was established in 1972 by Zulfiqar Ali Bhutto, who founded the program while he was Minister for Fuel, Power and Natural Resources, and later became President and Prime Minister. Shortly after the loss of East Pakistan in the 1971 war with India, Bhutto initiated the program with a meeting of physicists and engineers at Multan in January 1972. India's 1974 testing of a nuclear "device" gave Pakistan's nuclear program new momentum. Through the late 1970s, Pakistan's program acquired sensitive uranium enrichment technology and expertise. The 1975 arrival of Dr. Abdul Qadeer Khan considerably advanced these efforts. Dr. Khan is a German-trained metallurgist who brought with him knowledge of gas centrifuge technologies that he had acquired through his position at the classified URENCO uranium enrichment plant in the Netherlands With the help of lybian colonel qazafi s financial...

EXPLAIN THE CHARACTERISTICS OF DEVELOPMENT COMMUNICATION DEVELOPMENT COMMUNICATION Development communication refers to the use of communication to facilitate social developmentIt is a social process based on dialogue using a broad range of tools and methods. It is also about seeking change at different levels, including listening, building trust, sharing knowledge and skill-building policies, debating and learning for sustained meaningful change. .Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation. CHARACTERISTICS OF DEVELOPMENT COMMUNICATION 1: its messages are designed to communicate to the masses. Simple language easy to understand for instance kam bachay khush haal gharana campaign from Government of Pakistan. This campaign was launched to control the population and they use the simple yet meaning ful slogan to serve...

ORGANIZATION POLICY Organization's policies and procedures to make employees understand the organization’s views and values on specific issues, and what will occur if they are not followed. Policies are general statements of how an organization want to behave and procedures define exactly how to do a task or perform step by step .A policy can be security related also and that can be used to identify risks and mitigate risks. Policies and procedures are designed to influence and determine all major decisions and actions, and all activities take place within the boundaries set by them. Procedures are the specific methods employed to express policies in action in day-to-day operations of the organization 10 IMPORTANT POLICY POINTS FOR AN ORGANISATION Following are the suggestive policy points for a media organization that is bound to create content for social media ORGANIZATION NAME : TAFREEH THIS ORGANIZATION WILL PRODUCE FUNNY VIDEOS,BLOG CONTEN,SHORT MORAL FILMS Proposed Facilit...

WHAT IS HOT AND COOL MEDIA Hot media  is that which engages one sense completely. It demands little interaction from the user .Its a one way flow of communication where the receiver  receives a message from medium and bound to absorb it.This way the information flows and it all depends upon receiver to which extent he will be influenced  by the message while , cool media is the media that involves several senses  with the interaction on the part of audience. Cool media fosters involvement  of audience their particular reaction towards the message they received.   McLuhan said in  Understanding Media, the Extension of Man , hot media do not leave so much to be filled in or completed by the audience and need low participation, while cool media are high in participation or completion by the audience. For example, radio is a kind of hot media because people don’t need to participate in radio and they just need auditory sense. Telephone is a kind o...

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 1:Propoganda and its uses in modern time 2:How the pacificts population was turned into war hysteria 3: Lipmans theory of liberal democracy 4:Role of specialized class and bewildered herd   1 : Propoganda and its uses in modern time propaganda which is a form of persuasion used to influence people's attitudes, beliefs, and behaviors. A working definition of propaganda is the spread of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. While propaganda has been around for almost a thousand years, only recently (last 100 years) with the advent of technologies that allow us to spread information to a mass group has it evolved to a scientific process capable of influencing a whole nation of people Uses 1:Brag about political achievements election commercials on TV, where the candidates are using propaganda techniques to elevate themselves above their competitor . 2:creating and reshaping people opinion about a particular phen...

The sociology of mass media examines the institutions, products, and audiences of broadcast,  print, and, more recently, online media... What is media content? Media content is complete quantit ative or qualitative range of verbal non verbal information  shared to the masses  in any medium available. Institutions, media workers, and practices Max Weber (1919/ 1998), suggested that  sociological research should focus on the institutions of journalism and examine them in  terms of who owns and controls them and the political and commercial influences on how  they operate.  Weber’s suggestions provide an early example of researching how wider  political and economic societal contexts influence media organisations. Following this line  on inquiry, Siebert et al. (1956) claim that organisations take on the form and structures of the  social systems in which they operate , and Hallin and Mancini (2010) add that media  organizations’ relat...