Mass Media and Communication blog for students

Social change refers to any significant alteration over time in behavior patterns and cultural values and norms. By “significant” alteration, sociologists mean changes yielding profound social consequences. Social change is the transformation of the social order in the community by making adjustments and variations to social institutions, behavior, and relations. It involves social evolution where the society makes amendments to traditional societal norms leading to the necessary change. However, the modification of the developmental psychology is crucial in ensuring that the necessary change is successful. It results from various factors, which support the change making it inevitable. -Social change leads to increased awareness and more understanding due to the presence of more information in the community, which enables people to make informed decisions based on the scenario at hand. There is also improved civic participation attributed to change in the attitude of the public, which...

Much discussion has revolved around the definition and precise meaning of development. Till now, scholars have not offered a definition acceptable to others. Further more, development has been viewed differently by each of the social sciences disciplines Psychology   It concentrates on personality variables as self reliance and achievement motivation. Sociology & Social Anthropology   It views as the process of differentiation that characterizes the modern societies. Economics   It sees development as the planned expansion of a nation’s economy. Political Science   It focuses primarily on how government develops a capacity to innovate change to respond to the demands of the populace and to adapt to conflict situation. The concept of development has been shifting from an economic emphasis towards being more humanitarian. Some examples of recent development definitions include.   Development is change toward pattern of society that allow...

Development Support Communication ( DSC ) “Application of communication strategies specifically designed for the concrete development programs”. “A support of communication in order to prepare, launch and develop a project or program for the purpose of change or development. “DSC involves an understanding of communication techniques and practices in adult education, the process of change, diffusion of innovation, simple action and analysis”. “DSC is discipline in development planning and implementation in which more adequate account is taken of the human behavioral factors in the design of development projects and the objectives”. DEVELOPMENT COMMUNICATION Development communication is an art or science of human communication applied to the speedy transformation of a country and its people from the state of poverty towards a dynamic state of economic growth which makes possible the high quality of life and large fulfillment of human potential.   It is an art of sci...